Digital Lift: Digital Success Principles For Marketing Leaders - Couverture souple

Dennis, Andrew J

Couverture souple

ISBN 10 : 0990878104 ISBN 13 : 9780990878100

Editeur : Northpage, 2016

Synopsis

“There's a big difference between being a rocket and being shot out of a cannon. Ninety-five percent of all digital marketing programs are the latter.” – Andrew Dennis In compact and provocative chapters, Digital Lift shares focused, proven principles practiced by global marketing leaders to achieve digital success. It provides actionable insight and guidance to help marketing executives overcome key digital challenges spanning leadership, strategy, focus, change, teams and execution. Join the marketing leaders who leverage the success principles in Digital Lift to confidently drive digital marketing performance improvement and program ROI.

A propos du livre

À propos de l'auteur

Andrew Dennis is the Founder and CEO of NorthPage, Inc., an innovator in digital marketing intelligence to leading enterprises in the retail, telecom, technology, financial services, consumer products, hospitality and pharmaceutical industries. Through diagnostic testing software, NorthPage delivers performance insight and guidance to marketing executives and digital teams in 130 countries. Before founding NorthPage, Andrew was a Vice President at Gartner, Inc., a global information technology research and advisory company. Additionally, he was a marketing and revenue leader at high-growth technology and consumer companies.

Détails de l'édition

• Éditeur: Northpage
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0990878104
• ISBN 13: 9780990878100
• Reliure: Broché
• Nombre de pages: 168
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg