Innovation Navigation: How To Get From Idea To Reality In 90 Days - Couverture rigide

Baumberger, Kurt J

 
9780990896401: Innovation Navigation: How To Get From Idea To Reality In 90 Days
Couverture rigide
ISBN 10 : 0990896404 ISBN 13 : 9780990896401
Editeur : Marketsquare Worldwide, 2014

Synopsis

Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customer actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against "organizational antibodies" bent on destroying anything new. Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now.

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Éditeur
Marketsquare Worldwide
Date d'édition
2014
Langue
anglais
ISBN 10 
0990896404
ISBN 13 
9780990896401
Reliure
Relié
Nombre de pages
238
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

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9780990896418: Innovation Navigation: How To Get From Idea To Reality In 90 Days

Edition présentée

ISBN 10 :  0990896412 ISBN 13 :  9780990896418
Editeur : Marketsquare Worldwide, 2014
Couverture souple