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Traversing the Valley of Death: A practical guide for corporate innovation leaders - Couverture souple

Markham Ph.D., Stephen K; Mugge, Paul C

 
9780990985310: Traversing the Valley of Death: A practical guide for corporate innovation leaders
Couverture souple
ISBN 10 : 0990985318 ISBN 13 : 9780990985310
Editeur : Stephen K Markham, 2014

Synopsis

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Stephen K Markham
Date d'édition
2014
Langue
anglais
ISBN 10 
0990985318
ISBN 13 
9780990985310
Reliure
Broché
Nombre de pages
214
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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