Strategic Management: Value Creation, Sustainability, and Performance (4th Edition) - Couverture souple

West, Page

Couverture souple

ISBN 10 : 0991155254 ISBN 13 : 9780991155255

Editeur : Riderwood Publishing, 2016

Synopsis

Strategic Management provides a theory-based, but hands-on approach to the study of strategic management. Emphasizing strategy development in highly competitive environments, it applies traditional strategy principles and frameworks to today's dynamic business climate. It uses value creation and resource-based sustainability as central integrating concepts. This enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the foundation of superior long term performance. This book is grounded in contemporary strategic management theory, but it also has a very practical bent. Chapters provide guidance on actually putting frameworks to use (e.g., steps to conduct an industry analysis, how to do a resource analysis, how to conduct a value chain analysis) along with examples of how to do so. Classroom-tested and peer-reviewed, the author employs a lively and engaging writing style that will appeal to students and instructors alike.

A propos du livre

À propos de l'auteur

Dr. Page West is Professor of Strategy and Entrepreneurship and the BB&T Professor of Capitalism and Free Enterprise at Wake Forest University. He earned his B.A. in Economics at Hamilton College, an MBA at The Amos Tuck School of Business Administration at Dartmouth College, and a Ph.D. in Strategic Management at the University of Colorado at Boulder. Prior to earning his Ph.D. he managed new business development at a prominent Fortune 500 consumer packaged goods company, consulted with Westinghouse and other technology companies, started up and expanded a venture-capital-backed manufacturing company to a national level. He has taught undergraduate and graduate classes in Strategic Management, Entrepreneurship, International Entrepreneurship, Capitalism and Free Markets, and Shakespeare on Management. He has held teaching positions internationally in London, Vienna, and Bordeaux. He has won awards for innovative teaching three times, and has twice been named as the most influential professor by business school alumni.

Détails de l'édition

• Éditeur: Riderwood Publishing
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0991155254
• ISBN 13: 9780991155255
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 420
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible