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Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice - Couverture souple

Peer, Dani

 
9780992549398: Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice
Couverture souple
ISBN 10 : 0992549396 ISBN 13 : 9780992549398
Editeur : Grammar Factory Publishing, 2014

Synopsis

Why is financial advice so hard to sell?
Why do so few talented financial advisors flourish?
How should financial advice be sold?
What thoughts go through a client's mind before they buy?
Unlike any other profession, the financial advisor must be both qualified to provide advice and skilled in selling that advice. The quality that sets the most successful advisors apart is not technical prowess but mastering certain enabling capabilities...the skills required to commercialise technical knowhow.
Powerful Words is not just another sales book. Powerful Words uses cognitive psychology to help us understand what our clients are thinking when they first meet us and how this thinking must change before they decide to engage our services. Combining his own experience with the ideas of internationally, recognised thought leader Dani Peer provides a practical understanding of our client's mental journey from a defensive and wary mindset to a motivated buyer, and the enabling skills required to consistently and successfully lead our clients through this journey. He challenges widely-held beliefs about where the value lies in the advisor-client relationship and presents us with a compelling alternative that will secure the status of the financial advisor as a recognised and respected professional.
Packed with anecdotes and practical insights, Powerful Words is a must read for financial advisors and for all those who seek a better understanding of the unique dynamics of the advice relationship.

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À propos de l'auteur

DANI PEER has been involved in financial services for over twenty years. He started his professional life in the early 90s as an articled clerk at the accounting firm Arthur Andersen & Co. During his articles he developed a passion for financial planning and successfully wrote the entrance exams to become a Fellow of the Institute of Life and Pension Advisors, South Africa's forerunner to the Certified Financial Planner accreditation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grammar Factory Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
0992549396
ISBN 13 
9780992549398
Reliure
Broché
Nombre de pages
230
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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