Intelligent Customer Engagement: The Future of Content Marketing - Couverture souple

Richards, Aly; McLean, Scott

Couverture souple

ISBN 10 : 0993021107 ISBN 13 : 9780993021107

Editeur : The Intelligent Marketing Institute, 2014

Synopsis

Marketing your business has never been so challenging. So much change, so many new opportunities, especially when it comes to engaging with your customers. Digital has seen to that but the capabilities it has opened up have barely been exploited. The fact is that businesses need to become customer-centric but don't know how. Intelligent Customer Engagement is the 'how'. It is the next natural evolutionary step that businesses will take to commercially market to their audiences. Built on a foundation of existing marketing, communications and technological capabilities, Intelligent Customer Engagement is a pioneering methodology that is already being deployed by businesses that are seeking new ways to transform the engagement they have with their audiences. The authors have written this book as a working manual of how to develop and deploy Intelligent Customer Engagement and readers will benefit from it being continuously supported online through their content hub at www.timihub.com.

A propos du livre

À propos de l'auteur

Aly Richards is a recognised authority on technical marketing, having spent twenty years delivering Customer Relationship Management solutions for blue chip companies within telecommunications, and financial services sectors. More recently Aly extended her expertise into the world of content marketing, leading innovative projects that put content marketing platforms at the heart of audience engagement. As the founder and CEO of The Intelligent Marketing Institute, Aly has used her experience to design the technical implementation of Intelligent Customer Engagement and the change required within businesses to adopt ICE. Scott McLean is an ex-journalist and seasoned communications professional, Scott McLean has been at the forefront of developing and delivering audience engagement programmes for a wide range of businesses, from pioneering start-ups to large international businesses. Through his experience, Scott understands the power of content and how businesses need to expand their understanding of audience engagement if they are going to become truly customer-centric. As the co-founder of The Intelligent Marketing Institute, Scott leads the audience consultancy team, working directly with businesses to develop their audience engagement strategies.

Détails de l'édition

• Éditeur: The Intelligent Marketing Institute
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0993021107
• ISBN 13: 9780993021107
• Reliure: Broché
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible