Getting Goosebumps: A Pragmatic Guide to Effective Inbound Marketing: Emotionally Connect with Your Audience and Achieve Your Business Objectives - Couverture souple

Adams, Bryan; Hazlehurst, Dave

Couverture souple

ISBN 10 : 0993022154 ISBN 13 : 9780993022159

Editeur : Wordscapes ltd, 2015

Synopsis

Want to be better at marketing your business? Could your business benefit from a more organised, effective marketing plan? Getting Goosebumps shows you how to tell your brand story in the internet age, giving your clients and customers that warm, fuzzy feeling that keeps them coming back time and again. How do you work out what to say in social media? What do your customers really want from your content marketing? And how does that translate into a strategic marketing plan, a following, and more business? This practical guide gives you all of the understanding, ideas and tools you need to develop a digital inbound marketing strategy that really works. Whether you're a digital marketing novice or a content marketing ninja, Getting Goosebumps is a step-by-step philosophy and framework to improve your online presence, packed with the latest SEO, social media and inbound marketing insights you need to know. It includes stacks of bonus content: downloadable plans, worksheets blogs and podcasts to share tips and ideas that will help you focus on what's important for you, your business and your customers. Written by the team behind award-winning Inbound Marketing agency, Ph.Creative, Getting Goosebumps reveals a plan that really works. It's the same philosophy and plans behind the great results they deliver for clients. If you want to disrupt your market place but you're not sure where to start, or if you want more confidence that your efforts will deliver a real return on your investment, you'll enjoy this book and the value it brings. After reading Getting Goosebumps, you'll have the confidence, knowledge and tools to lead, manage and implement digital excellence within your business. Whether you're running a Fortune 500 business or a small start up company, you can't afford not reading this cutting edge inbound marketing book.

A propos du livre

À propos de l?auteur

Bryan Adams and Dave Hazlehurst are directors at digital marketing agency Ph.Creative, and have the best part of 30 years combined experience in the field. Regarded as one of the UK s key figures in social media and digital marketing, Bryan features regularly in top influencer and marketing blogger lists and is an accomplished keynote speaker who has spoken at events all over the world, from Thailand to Brazil, throughout Europe and the US. Dave is so knowledgeable about Google that he gets asked to talk about Google... By Google. With relentless energy and passion for all things digital, he also shares that knowledge as a keynote speaker and workshop for organisations across the UK, Europe and US, including Virgin Media, Vodafone, BAE, LinkedIn and The Chartered Institute of Marketing. Ph.Creative is in the top 6% of the UK s fastest growing businesses, and works with clients including Broadbean Technology, Virgin Media, Vodafone, BAE, Dulux, Tesco Opticians, Nationwide, LinkedIn and the NHS.

Détails de l'édition

• Éditeur: Wordscapes ltd
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0993022154
• ISBN 13: 9780993022159
• Reliure: Broché
• Nombre de pages: 221
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible