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Cave to Castle: How To Transform Any Property Business Using Customer Relationship Management (CRM) - Couverture souple

Poonwassie, Atuksha; Eaton-Hennah, Charles; Van Der Steen, Haico

 
9780993400704: Cave to Castle: How To Transform Any Property Business Using Customer Relationship Management (CRM)
Couverture souple
ISBN 10 : 0993400701 ISBN 13 : 9780993400704
Editeur : Focus 2020, 2015

Synopsis

So what is Customer Relationship Management (CRM)? Think of a local corner shop. The shop owner knows who his customers are because he sees them every day. He knows who his regular customers are and he knows those who come in just once in a while. As a result he can greet his regulars by name - he knows their usual purchases and if he introduces a new product line he will know which of his customers are likely to buy it. He also knows the customers that would prefer home delivery, or who need help with their packing. Because of the great service they get, his customers recommend the corner shop to their friends and neighbours, and because the shop owner knows where his customers live, he can use leaflet drops to let them know when he is running offers and promotions that will appeal to them. His knowledge of his customers’ purchasing also allows him to carry the right lines and keep efficient stock levels. This is CRM in action. Imagine being able to do this with thousands of employees, multiple product lines or services and across many regions. This Amazon #1 Bestseller (Business Skills) presents the CRM strategies and tactics that anyone can use to substantially transform and grow their property business. It contains essential advice and universal principles for all property business owners and entrepreneurs. Written by experienced, independent CRM experts who are also property investors and developers, Cave to Castle provides a wealth of useful advice to help you successfully grow your property business, and to ensure you build it on solid foundations. You will be shown the benefits of starting with your business requirements rather than the technology. There are literally hundreds of CRM software providers out there and there is no need to fit your business around the technology – our view is that it should always be the other way around. Interviews and Personal Insights from Leading UK Industry Experts including: Kevin Green, Kevin Green Wealth Shaa Wasmund MBE, SW Media Enterprises Simon Zutshi, Property Investors Network Davin Poonwassie, Simple Backing John Lee and Vincent Wong, Wealth Dragons Keith Penny, PennymattersJuswant and Sylvia Rai, Berkshire Property Meet Dan Latto, Dan Latto Coaching Rob Warlow, Business Loan Services Lee Nicholls, Property Plus Wales Sunil C Patel, London Achievers To find out more about the authors or to discuss the substantial benefits that can be gained from the effective use of CRM, please visit www.focus2020.co.uk

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Présentation de l'éditeur

So what is Customer Relationship Management (CRM)? Think of a local corner shop. The shop owner knows who his customers are because he sees them every day. He knows who his regular customers are and he knows those who come in just once in a while. As a result he can greet his regulars by name - he knows their usual purchases and if he introduces a new product line he will know which of his customers are likely to buy it. He also knows the customers that would prefer home delivery, or who need help with their packing. Because of the great service they get, his customers recommend the corner shop to their friends and neighbours, and because the shop owner knows where his customers live, he can use leaflet drops to let them know when he is running offers and promotions that will appeal to them. His knowledge of his customers’ purchasing also allows him to carry the right lines and keep efficient stock levels. This is CRM in action. Imagine being able to do this with thousands of employees, multiple product lines or services and across many regions. This Amazon #1 Bestseller (Business Skills) presents the CRM strategies and tactics that anyone can use to substantially transform and grow their property business. It contains essential advice and universal principles for all property business owners and entrepreneurs. Written by experienced, independent CRM experts who are also property investors and developers, Cave to Castle provides a wealth of useful advice to help you successfully grow your property business, and to ensure you build it on solid foundations. You will be shown the benefits of starting with your business requirements rather than the technology. There are literally hundreds of CRM software providers out there and there is no need to fit your business around the technology – our view is that it should always be the other way around. Interviews and Personal Insights from Leading UK Industry Experts including: Kevin Green, Kevin Green Wealth Shaa Wasmund MBE, SW Media Enterprises Simon Zutshi, Property Investors Network Davin Poonwassie, Simple Backing John Lee and Vincent Wong, Wealth Dragons Keith Penny, Pennymatters Juswant and Sylvia Rai, Berkshire Property Meet Dan Latto, Dan Latto Coaching Rob Warlow, Business Loan Services Lee Nicholls, Property Plus Wales Sunil C Patel, London Achievers To find out more about the authors or to discuss the substantial benefits that can be gained from the effective use of CRM, please visit www.focus2020.co.uk

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Focus 2020
Date d'édition
2015
Langue
anglais
ISBN 10 
0993400701
ISBN 13 
9780993400704
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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