Holidaying: 50 Years of Advertising and Publicity Relating to Holidays - Couverture souple

Artmonsky, Ruth

Couverture souple

ISBN 10 : 0993587879 ISBN 13 : 9780993587870

Editeur : Artmonsky Arts, 2019

Synopsis

• Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour
• By the end of WWII with the coming of cheap flights Marbella and Majorca began to replace the British resorts
• This richly illustrated account shows the changes in fads and fashions when holidaying reached a mass market

Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs like Thomas Cook, some even venturing across the Channel. The arrival of the combustion engine further democratised travel, enabling some to holiday independently, others in organised charabancs and coach parties. By the end of WWII, with the coming of cheap flights, Marbella and Majorca began to replace the British resorts. Providing holidays became a highly competitive business between resorts and tour operators, and this necessitated advertising. Holidaying is an account of this, richly illustrated to show the changes in fads and fashions when holidaying reached a mass market.

Détails de l'édition

• Éditeur: Artmonsky Arts
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0993587879
• ISBN 13: 9780993587870
• Reliure: Broché
• Nombre de pages: 112
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible