[re]wired: Selling Your AE Services in a Post-Recession World - Couverture souple

Livre 1 sur 6: The A/E Marketing Series

Stone, David A.; Hulnick, Gail

 
9780993989650: [re]wired: Selling Your AE Services in a Post-Recession World
Couverture souple
ISBN 10 : 0993989659 ISBN 13 : 9780993989650
Editeur : WindWord/Brisa Books, 2015

Synopsis

Competition is up. Client loyalty is down. Your AE professional services are considered a commodity. This disruptive book will introduce you to, and help you embrace, unconventional ideas and radically new marketing approaches that will take you to a different destination. In this new 'normal', many architecture and engineering firms have become unplugged from the clients they've served for years. It's time to get re-wired. Marketing and selling your AE services in a post-recession world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Competition is up. Client loyalty is down. Your AE professional services are considered a commodity. This disruptive book will introduce you to, and help you embrace, unconventional ideas and radically new marketing approaches that will take you to a different destination. In this new 'normal', many architecture and engineering firms have become unplugged from the clients they've served for years. It's time to get re-wired. Marketing and selling your AE services in a post-recession world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
WindWord/Brisa Books
Date d'édition
2015
Langue
anglais
ISBN 10 
0993989659
ISBN 13 
9780993989650
Reliure
Broché
Nombre de pages
290
Coordonnées du fabricant
non disponible
Personne responsable
non disponible