"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."
SETH GODIN
Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us.
How about you?
What do you stand for?
Where are you headed and why?
What’s been the making of you?
What will make your career or company great?
You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you’re an individual or you’re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Bernadette Jiwa is a recognised global authority on business philosophy and the value of story in business, innovation and marketing and the author of several best-selling books on marketing and brand storytelling. Her popular blog was voted Best Australian Business Blog in 2012 and has featured three times on Smart Company’s Best Australian Business Blog list, topping it in 2016. Bernadette advises, consults and speaks with entrepreneurs and business leaders, from startups to Fortune 500 companies, who want to do work they’re proud of and create the future they want to see. Her work takes her from Melbourne to New York (and everywhere in between).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : medimops, Berlin, Allemagne
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M0099443281X-G
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. N° de réf. du vendeur G099443281XI4N00
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. N° de réf. du vendeur G099443281XI4N00
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. N° de réf. du vendeur G099443281XI3N00
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. N° de réf. du vendeur G099443281XI4N00
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. N° de réf. du vendeur G099443281XI4N00
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Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs3847074938
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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