The Right Story: A brief guide to changing the world - Couverture souple

Jiwa, Bernadette

 
9780994432827: The Right Story: A brief guide to changing the world
Couverture souple
ISBN 10 : 0994432828 ISBN 13 : 9780994432827
Editeur : Perceptive Press, 2019

Synopsis

"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.—"SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.

That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Perceptive Press
Date d'édition
2019
Langue
anglais
ISBN 10 
0994432828
ISBN 13 
9780994432827
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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