Power Marketing: An Aussie Guide to Business Growth - Couverture souple

Lancaster, Jennifer

 
9780994510563: Power Marketing: An Aussie Guide to Business Growth

Synopsis

In Power Marketing, the author explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

✓ Business Planning
✓ Facebook Marketing
✓ Brand Strategy
✓ Video Production tips
✓ Sales Conversion and Up-selling
✓ Product Marketing
✓ Copywriting and Defining a USP (Unique Selling Proposition)
✓ Website Essentials
✓ SEO (Search Engine Optimisation)
✓ Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. It gives insider tips for WordPress websites, blogging, book publishing and content marketing.

Because of the grounding in copywriting principles, the strategies within will help your marketing become more responsive, more tested and measured, and ultimately more growth-oriented. This will help you for a lifetime in business, not just for the next marketing campaign.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.