Articles liés à My Personal Brand: A Guide for the New Author or Soloist

My Personal Brand: A Guide for the New Author or Soloist - Couverture souple

Lancaster, Jennifer

 
9780994510587: My Personal Brand: A Guide for the New Author or Soloist
Couverture souple
ISBN 10 : 0994510586 ISBN 13 : 9780994510587
Editeur : Power of Words, 2023

Synopsis

Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand. Yet this is not gravitational. Having a well-known personal brand means the news media and podcasters start to chase you, instead of you chasing them.

But to be positioned well, to stand out in the market, it takes bravery. Capitalising on your values and strengths, you will learn how to position your brand in relationship to the consumer's world. In plain speaking, the author or coach will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan.

Your personal values and key messages will be central to your new personal brand - as authenticity is key.

  • Learn how to get a personal brand style guide and media kit together.
  • Find out the differences between print-on-demand publishing and private book sales funnels
  • Explore monetisation when blogging
  • And score inside tips from this book writing coach and lifelong student of marketing

Use the book’s exercises to get all the elements together to form a cohesive Personal Brand.

Included is a Publishing chapter, where we go into the reasons for a book funnel and the many ways of using a book for marketing purposes. We detail what goes into your Personal Brand Style Guide, which goes beyond the design basics to incorporate a media pitch example.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jennifer Lancaster has gradually become a leader in the self-publishing space. Enthusiastic about sharing her knowledge, Jennifer has supported authors' publishing goals since 2013.She has written books on managing money, abundance, and marketing. Jennifer is also a copywriter and long-term blogger.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Power of Words
Date d'édition
2023
Langue
anglais
ISBN 10 
0994510586
ISBN 13 
9780994510587
Reliure
Broché
Nombre de pages
126
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg