Articles liés à Hippo: The Human Focused Digital Book
Synopsis
Digital technology. It has crept into our lives, and so deeply has it penetrated us, that it has completely redesigned it. In the deep oceans and the high skies, it is now as elemental in our landscape as the wind and falling rain. It’s not going to stop. Due to the way civilisations progress, we are about to zip-line and observe more change in the next ten years, than of the last hundred. But how do we prevent this acceleration from eroding away our humanity? Incorporating the psychological and philosophical fields into the design process, Pete Trainor takes us back to the fundamental questions, that drive us, and through a journey of design thinking, he asks one simple question, the one we have asked through all times… why? A quiet revolution upended our concept of the way patterns work within our lives, societies, and organisations. From bricks and mortar tech, through to analog, digital and into the beyond: we are about to observe more change in the next ten years, than of the last hundred. As technology becomes increasingly immaterial, ask this: does the technology we’ve created add more layers of confusion? When we strip away all the technology, what are we left with? The same thing we started with — people. It will be people, not technology, that create a future for us that is advanced in capability, and so desirable in its function that we’ll look back at the last twenty years nostalgically and, reflect in a bittersweet fashion recognising only our own naivety. This book inspired me to think differently, ask questions I’ve never thought of and connect concepts in ways I don’t normally. For those of you not lucky enough to have spent time with Pete; to have someone inspire and empower you to see life through a different lens as Pete does, his book 'Hippo' is the next best thing. This book is the start of the voyage to ask more questions about the world you live in and how we can make a difference in a world of digital cultural homogenisation. Frankly the world needs more polymaths, here’s a handbook for that - Kerry Hipkiss, VP Business Strategy, iProspect This book moves seamlessly between philosophy, scientific rigour, and the practical application of human centred design for business. A highly engaging book for anyone seeking to make digital products that resonate with their customer. - Katherine Benjamin, Digital Services Manager, NHS England
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Pete Trainor is an author, behavioural designer, public speaker, accidental polymath and founder of NEXUS in London. He talks all over the world on creative & social technologies & the physiological & psychological effects on their audiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets. He also sits on the executive committee of BIMA. A vocal mental health campaigner and champion for better use of technology to help men, women, children and teens in moments of crisis. Pete has a very simple mantra: “Don't do things better, do better things".
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
