Ever wonder how some people come back to crowdfunding time and again to meet their funding goal while 60% of campaigns fail? Even Hollywood fame hasn't been able to save some campaigns from epic fails. It's because with all the media attention around crowdfunding, no one covers the actual process of how to run a successful campaign! In this step-by-step guide, you will find the actual process you need from idea conception through pre-launch and fulfillment to make your crowdfunding campaign a success. I skip all the history of crowdfunding and why it is a great tool for your business to go straight to the point, how to put your campaign on the path to beating its funding goal. • How to put your idea together and avoid budget or timeline pitfalls • How to research prior campaigns to find your campaign's magic number • How to find journalists, bloggers and other influencers that will spread the word about your crowdfunding campaign • How to get the most bang for your crowdfunding marketing buck • How to build community and keep your backers motivated • And more... I have been consulting with crowdfunding campaigns for years, from business ready for equity crowdfunding to small projects just looking for a few thousand to get off the ground. Check out my blog at Crowd101 and you'll see what I mean. If you are ready to get your crowdfunding campaign started right and don't want to risk wasting months of your time by not meeting your crowdfunding goal, you MUST know the process. Skip the libraries worth of books talking about the history of crowdfunding or why it is such a revolution in finance. Buy the only book that offers a step-by-step approach to crowdfunding.
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Joseph Hogue, CFA Born and raised in Iowa, I graduated from Iowa State University after serving in the Marine Corps. Working with a Canadian venture capital firm, I started talking to small business owners that didn’t qualify for the firm’s investment criteria about crowdfunding and alternative finance. I have appeared on Bloomberg as an expert in emerging market investing and have led a team of equity analysts for sell-side research. I hold the Chartered Financial Analyst (CFA) designation, the gold standard for ethical and professional conduct in investment management.
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