The Culture Book: When Culture Clicks | Turn Your Workplace into a Competitive Advantage | Unlock Your Company’s Potential, Maximize Return on Talent - Couverture souple

Jerry Greenfield; Patty McCord; Ginger Hardage

 
9780996796095: The Culture Book: When Culture Clicks | Turn Your Workplace into a Competitive Advantage | Unlock Your Company’s Potential, Maximize Return on Talent

Synopsis

Do you want to makeover your company’s culture? Discover how to turn your workplace into a major competitive advantage.

Are you a C-suite exec looking to reshape attitudes? Do you wish your company could attract the right talent? Are you an entrepreneur desperate to get an edge? Through conferences and intimate mastermind dinners, Culturati has built a community of like-minded executives winning by creating vibrant workplaces. Weeva, an online story platform, captures the unspoken code fueling some of the fastest-growing businesses. Together they reveal the playbooks that make Southwest Airlines, VaynerMedia, and Netflix such sought-after employers, showing you how to unlock your company’s potential.

The Culture Book reveals behind-the-scenes views on life inside the world’s most successful firms. Through a masterful analysis of 32 major players and their cutting-edge approaches to culture-building, you’ll learn how to design your own workplace for results. By combining hands-on fieldwork and research from leading authorities, the authors show you how to maximize your return on talent.

In The Culture Book, you’ll discover:

  • How to design deliberate, thoughtful, and intentional workplaces that improve your bottom line
  • Practical concepts and advice to get you started right away
  • How culture enables you to overcome unforeseen obstacles, keeping you afloat even during world-changing events
  • How to avoid shallow mimicking, building your own uniquely powerful culture instead
  • Robust personal insights from Ben & Jerry’s, the Navy SEALs, IDEO, and many more!

The Culture Book is your guide for making your business a coveted global workplace. If you like deep dives into successful strategies, bold debates on best practices, and tools to take you to the top, then you’ll love this unique anthology.

Buy The Culture Book and start today!

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