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Madison Avenue Manslaughter: An Inside View of Fee-cutting Clients, Profit-hungry Owners and Declining Ad Agencies - Couverture souple
Synopsis
The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.
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À propos de l?auteur
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.
He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.
He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
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LID Publishing, 2017
ISBN 10 : 0996943382
ISBN 13 : 9780996943383
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Madison Avenue Manslaughter An
Edité par
Lid Publishing, 2017
ISBN 10 : 0996943382
ISBN 13 : 9780996943383
Ancien ou d'occasion
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