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Madison Avenue Manslaughter: An Inside View of Fee-cutting Clients, Profit-hungry Owners and Declining Ad Agencies - Couverture souple

Farmer, Michael

 
9780996943383: Madison Avenue Manslaughter: An Inside View of Fee-cutting Clients, Profit-hungry Owners and Declining Ad Agencies
Couverture souple
ISBN 10 : 0996943382 ISBN 13 : 9780996943383
Editeur : LID Publishing Inc., 2017

Synopsis

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.

He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.

He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Publishing Inc.
Date d'édition
2017
Langue
anglais
ISBN 10 
0996943382
ISBN 13 
9780996943383
Reliure
Broché
Numéro d'édition
2
Nombre de pages
221
Coordonnées du fabricant
non disponible
Personne responsable
non disponible