The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again - Couverture souple

Brenner, Michael; Bedor, Liz

 
9780997050806: The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Couverture souple
ISBN 10 : 0997050802 ISBN 13 : 9780997050806
Editeur : Marketing Insider Group, 2015

Synopsis

The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Marketing Insider Group
Date d'édition
2015
Langue
anglais
ISBN 10 
0997050802
ISBN 13 
9780997050806
Reliure
Broché
Numéro d'édition
1
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
non disponible