Sales Force Management - Couverture souple

Gregory Rich

Couverture souple

ISBN 10 : 0997117133 ISBN 13 : 9780997117134

Editeur : Sage Publications, Inc, 2023

Synopsis

Formerly published by Chicago Business Press, now published by Sage Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Author Gregory A. Rich delves into the challenges faced by today's sales managers, covering topics such as technology, globalization, and social selling, keeping your students up-to-date with the latest developments in the field.

A propos du livre

À propos de l'auteur

Gregory A. Rich (Ph.D. from Indiana University, 1995) is a Professor of Marketing whose research has focused primarily on how leadership theory impacts the management of salespeople. Greg has published 15 articles in a variety of marketing and organizational behavior journals, including Journal of the Academy of Marketing Science, Personnel Psychology, Journal of Personal Selling and Sales Management, and Journal of Business Research. He is the author of a sales management textbook, co-author of a professional selling textbook, and co-developer of the management simulation game Cantopia. He is on the editorial review board of the Journal of Professional Selling and Sales Management. For over 20 years, Greg has served as a sales coach of students competing at the National Collegiate Sales Competition and other similar events. In 2020, he was named Sales Educator of the Year by the American Marketing Association Selling and Sales Management SIG.

Détails de l'édition

• Éditeur: Sage Publications, Inc
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 0997117133
• ISBN 13: 9780997117134
• Reliure: Broché
• Nombre de pages: 516
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible