The Good Brand Paperback - Couverture souple

JD Michael Lasky

Couverture souple

ISBN 10 : 0997528109 ISBN 13 : 9780997528107

Editeur : Perimeter Communications, 2016

Synopsis

Truly great companies have one thing in They have extraordinarily valuable brands. They also have another thing in They OWN their brand. Surprisingly, most companies have built their brands on a foundation of sand, and are likely to find out, at the very worst time, that they don't have a saleable brand, and hence the value of their company will likewise be vastly diminished. Many companies find this out when seeking financing or preparing their company for sale. By then, it is much too late to recover from such a mistake. But how can this happen? Because a great brand is formed at the intersection of The Art of Branding and the Law of Branding. The Good Brand, ventures into an area untouched by most branding How to create, select and build a truly valuable, ownable brand. This book is written for the person within the company is who has ultimate responsibility for safeguarding the brand. The skills you need to know to be the brand guardian are not difficult to acquire, but they are also not intuitive. They must be learned and practiced. The Good Brand takes a complicated subject and makes it a pleasurable read based on examples you will recognize, but with the untold backstories you never knew. If having a valuable brand and ultimately a very saleable company is important to you, then The Good Brand, is essential knowledge.

Détails de l'édition

• Éditeur: Perimeter Communications
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0997528109
• ISBN 13: 9780997528107
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible