Articles liés à The Write Brand: Becoming Known in the World

The Write Brand: Becoming Known in the World - Couverture souple

Peterson, Carol

 
9780997778564: The Write Brand: Becoming Known in the World

Synopsis

Branding is about what we have to offer our readers. When we become known in the world, the result is that people can find and purchase our books. Thus although branding is linked with marketing and promotion, branding is more. It is about introducing ourselves to the world. It is about helping people understand quickly and easily who we are and what our books represent. It is about giving an underlying sense of the value we provide that both encompasses and surpasses a simple back-cover description of our books.Carol Peterson takes you through a 3-step process to define the brand for your writing, convey that brand consistently using various elements and convey that brand consistently over numerous venues. This book covers the what, the how and the where in a way that results in a write brand which is honest, sincere, and authentic because it is based on who you are as a writer and a person with something to share with the world.

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