Branding Is Out, Results Are In: Lessons For The LOCAL Advertiser - Couverture souple

Ray, Tom

Couverture souple

ISBN 10 : 0998723711 ISBN 13 : 9780998723716

Editeur : Jim Doyle & Associates, 2017

Synopsis

Brands are important, of course. This, however, is a book about advertising. And, while all branding is advertising, all advertising is not branding. If you’re a local advertiser, spending precious advertising dollars to simply brand your business, you might be making a costly mistake. Branding Is Out, Results Are In gives you the principles that need to be in place in order to achieve RESULTS from your advertising investment. Tom Ray has over 30 years of experience in helping local advertisers earn better results. He provides real-world, “Main Street” insights that have worked for local advertisers all across the country. With a career spanning print, radio, broadcast television, cable television, and Internet marketing, Tom offers a unique perspective on what works and what doesn’t for the local advertiser. Who should read Branding is OUT, Results are IN? The answer is simple—anyone who affects an advertising budget. If you’re a business owner who handles your own advertising, this book is for you. If you’re a marketing director for a business, this book is for you. If you sell advertising and want to be more effective with the campaigns you influence, this book is for you. If you work at an ad agency or the creative department of a media outlet, this book is for you. If you influence an advertising campaign in any way, this book is for you.

A propos du livre

À propos de l?auteur

Tom Ray is Executive Vice President of Jim Doyle & Associates. He has over 30 years of LOCAL media experience. From radio, to broadcast and cable television, to Internet development and marketing, Tom’s diverse back-ground gives him a unique perspective on driving results for the LOCAL advertiser. For more than a decade, he has travelled the country, helping businesses discover what works and what doesn’t in local advertising. Tom is a member of the National Speakers Association and has achieved their highest designation of Certified Speaking Professional (CSP). He has been a featured speaker for the National Association of Broadcasters, at various State Broadcasters Association events, and has shared his advertising insights for thousands of local businesses in markets big and small across the US. Here’s what business owners around the country say about Tom’s signature presentation, “The NEW Rules of LOCAL Advertising – Driving Results in a Four Screen World”: - “The best seminar I’ve attended since leaving a Fortune 500 company 30 years ago! - “Very good material—well presented—clear & powerful—well-timed for today’s environment.” - “Highly instructive—everything presented was quite relative to me as a local businessperson.” - “Gave us a lot to think about—possibly helped to rethink our marketing.” - “Tom was incredibly charismatic and knowledgeable. The presentation brought up great questions and gave me some awesome new ideas.” - “I’ve sat through a lot of seminars and marketing courses and this was phenomenal!” Tom is a featured contributor to the Jim Doyle & Associates acclaimed learning platform, Doyle on Demand™.

Détails de l'édition

• Éditeur: Jim Doyle & Associates
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0998723711
• ISBN 13: 9780998723716
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 202
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg