RECESSION LESSONS: : SELLING THROUGH ADVERSITY - Couverture souple

Ray, Tom

Couverture souple

ISBN 10 : 099872372X ISBN 13 : 9780998723723

Editeur : Jim Doyle & Associates, 2020

Synopsis

Over the decades, there have been events that are watershed turning points for local advertisers and their media partners. Events that become game changers and launch us into periods of “the worst we’ve ever seen.”October 22, 1987. “Black Monday.” The Dow Jones fell by 508 points, the largest drop in one day in history. It was the worst we’d ever seen.September 11, 2001. 9/11. It changed the course of our history. Rules changed for how business was conducted. It was the worst we’d ever seen.September 29, 2008. The Great Recession. On September 29, 2008, the stock market collapsed when the U.S. House of Representatives rejected a bailout bill. By fourth quarter, 2008, every business was in panic mode. So were the managers and account executives at the media outlets with whom they partnered. It was the worst we’d ever seen… until now.March 11, 2020. The COVID-19 pandemic has set the next “worst we’ve ever seen” standard. It will be a tough go for local businesses and their media partners for quite a while. But there are lessons we can learn from the last “worst we’ve ever seen” climate that can guide us along the way to recovery.Recession Lessons is a collection of articles written during Tom Ray’s time on the streets, from the lead-up and darkest days of the Great Recession to the recovery period thereafter. They cover thoughts on sales, advertising and inspiration/motivation, and appear as they were originally written, along with updated commentary. The lessons learned from the last “worst we’ve ever seen” can help us navigate the dark waters ahead.

Détails de l'édition

• Éditeur: Jim Doyle & Associates
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 099872372X
• ISBN 13: 9780998723723
• Reliure: Broché
• Nombre de pages: 199
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible