The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-in for Your Organization - Couverture rigide

Oridioni, Jody

Couverture rigide

ISBN 10 : 0998727814 ISBN 13 : 9780998727813

Editeur : LID Publishing Inc., 2017

Synopsis

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

A propos du livre

À propos de l'auteur

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

Détails de l'édition

• Éditeur: LID Publishing Inc.
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0998727814
• ISBN 13: 9780998727813
• Reliure: Relié
• Nombre de pages: 254
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible