Everywhere we go on the web we are being followed. Everything we do on the web is being catalogued. This is called tracking. Tracking is just a pleasanter word for spying. By tracking us, marketers know who we talk to, what we say, where we go, and what we do. They know who our friends are, what our interests are, what our bank balances look like, what our sexual preferences are, what our political leanings are, and where we are at any moment. The consequences of all this surveillance have become shocking, disturbing, and dangerous. In Adscam, Bob Hoffman follows his #1 selling book BadMen to describe how online tracking has become a threat to individuals and to democratic societies, and has helped create one of the greatest frauds in history.
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Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
Etat : very_good. N° de réf. du vendeur BSM.16KKH
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Vendeur : Orion Tech, Kingwood, TX, Etats-Unis
paperback. Etat : Good. N° de réf. du vendeur 0999230743-3-36109644
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0999230743I5N00
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Vendeur : Bookbot, Prague, Rébublique tchèque
Softcover. Etat : As New. Leichte Kratzer / Abnutzungen / Druckstellen. The book delves into the evolution of the online advertising industry, revealing its transformation into a pervasive and corrupt system. Bob Hoffman argues that tracking-based advertising has escalated into a significant threat to democracy, characterizing it as a massive global fraud akin to organized crime. He highlights the complicity of major corporations and trade organizations, suggesting that this widespread normalization of unethical practices poses serious risks to society. Through this lens, the book critiques the integrity of modern advertising and its implications for consumers and democracy. N° de réf. du vendeur fd57ecd6-9c96-471d-9235-b9aff70f015d
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Vendeur : Cariad Books, Ystradgynlais, POWYS, Royaume-Uni
Soft cover. Etat : Very Good. 2022 Type A Group soft cover with 93 pages. Cover clean with gentle signs of use, spine unbroken. Pages clean with no folds or creases looking little read. Clean, lightly used copy. N° de réf. du vendeur 148783
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Vendeur : London Bridge Books, London, Royaume-Uni
paperback. Etat : Good. N° de réf. du vendeur 0999230743-3-34790064
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Vendeur : AussieBookSeller, Truganina, VIC, Australie
Paperback. Etat : new. Paperback. In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is "a criminal racket of epic proportions. It is a giant worldwide scam -- organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry." Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780999230749
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