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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. - Couverture souple

Moore, Mike; Thomas, Peter A

 
9780999774816: Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Couverture souple
ISBN 10 : 0999774816 ISBN 13 : 9780999774816
Editeur : Franklin Kennedy Press, 2018

Synopsis

There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.

There were zero books about channel marketing, until now.

Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.

Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.

Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.

Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mike Moore Mike Moore serves as Averetek's VP of Channel Strategy. Mike has spent more than twenty years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software. Mike lives in the Boston area with his wife Denise and their three children. Peter Thomas Peter Thomas is the founder and CEO of Averetek, a channel marketing agency. Peter has spent more than twenty years helping channel leaders realize the potential of their partners using the magic of software. Peter lives in the Boston area with his wife Amy and their four children.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Franklin Kennedy Press
Date d'édition
2018
Langue
anglais
ISBN 10 
0999774816
ISBN 13 
9780999774816
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg

Autres éditions populaires du même titre

9780999774809: Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

Edition présentée

ISBN 10 :  0999774808 ISBN 13 :  9780999774809
Editeur : Franklin Kennedy Press, 2018
Couverture rigide