This guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society and ultimately use it to make their own voice heard. It is an essential read for students in various fields including rhetoric and communication or anyone approaching the subject of propaganda for the first time.
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Nathan Crick is a professor in the Department of Communication at Texas A&M University, USA. His recent books include The Routledge Handbook of Rhetoric and Power (Routledge, 2024), Rhetorical Public Speaking, 4th edition (Routledge, 2022), and The Rhetoric of Social Movements (Routledge, 2020).
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Paperback. Etat : new. Paperback. This concise and accessible guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society, for both good or for ill, and ultimately use it to make their own voice heard.Propaganda often appears as a paradoxical art: modern society is awash in propaganda and yet many deny consuming it. Using short, easy to understand examples drawn from politics, culture, and advertising from around the world, this book introduces readers to the basic theory, research, and techniques of propaganda from the American Revolution to the present day. It demystifies propaganda for the purpose of democratizing it, revealing it as a form of mass persuasion that is a necessary part of political culture and essential to promoting social movements, social reforms, political agendas, scientific ideas, and aesthetic tastes. The book emphasizes the creative aspect of propaganda while also stressing the need for critical media literacy and ethical judgment.Filling a major gap in the literature, this book is an essential read for students of persuasion, rhetoric, communication, journalism, advertising, and public relations. It is also ideal for anyone interested in the fundamental principles and tactical forms of propaganda and those approaching the subject for the first time. This guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society and ultimately use it to make their own voice heard. It is an essential read for students in various fields including rhetoric and communication or anyone approaching the subject of propaganda for the first time. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781003863236
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Paperback or Softback. Etat : New. Propaganda: The Basics. Book. N° de réf. du vendeur BBS-9781003863236
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Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABBB-47046
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