Writing for the Reader's Brain: A Science-Based Guide - Couverture rigide

Douglas, Yellowlees

 
9781009221832: Writing for the Reader's Brain: A Science-Based Guide
Couverture rigide
ISBN 10 : 1009221833 ISBN 13 : 9781009221832
Editeur : Cambridge University Press, 2024

Synopsis

What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2024
Langue
anglais
ISBN 10 
1009221833
ISBN 13 
9781009221832
Reliure
Relié
Nombre de pages
300
Coordonnées du fabricant
Cambridge University Press
https://www.cambridge.org/

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Autres éditions populaires du même titre

9781009221849: Writing for the Reader's Brain

Edition présentée

ISBN 10 :  1009221841 ISBN 13 :  9781009221849
Editeur : Cambridge University Press, 2024
Couverture souple