Understanding Visuals in the Life Sciences - Couverture souple

Yu, Han

Couverture souple

ISBN 10 : 100923224X ISBN 13 : 9781009232241

Editeur : Cambridge University Press, 2024

Synopsis

From photographs to micrographs, from the various types of graphs to fun, interactive visuals and games, there are many different forms in which science can be visualised. However, all of these forms of visualisation in the Life Sciences are susceptible to misunderstandings and misinformation. This accessible and concise book demonstrates the misconceptions surrounding the visuals used in popular life science communication. Richly illustrated in colour, this guide is packed with examples of commonly used visual types: photographs, micrographs, illustrations, graphs, interactive visuals, and infographics allowing visual creators to produce more effective visuals that aspire to being both attractive and informative for their target audience. It also encourages non-specialist readers to be more empowered and critical, to ask difficult questions, and to cultivate true engagement with science. This book is an invaluable resource for life scientists and science communicators, and anyone who creates visuals for public or non-specialist readers.

A propos du livre

À propos de l?auteur

Han Yu is Professor of Science Communication at the Department of English at Kansas State University, and a Fellow of the Association of Teachers of Technical Writing. Her research focuses on popular science communication and visual rhetoric. She is the author of The Curious Human Knee (2023); Mind Thief: The Story of Alzheimer's (2021); Communicating Genetics: Visualizations and Representations (2017); and The Other Kind of Funnies: Comics in Technical Communication (2015).

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 100923224X
• ISBN 13: 9781009232241
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italie