Microeconomics for Managers: Principles and Applications - Couverture rigide

McKenzie, Richard B.; Schansberg, D. Eric; Lee, Dwight R.

 
9781009354783: Microeconomics for Managers: Principles and Applications
Couverture rigide
ISBN 10 : 1009354787 ISBN 13 : 9781009354783
Editeur : Cambridge University Press, 2024

Synopsis

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

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À propos des auteurs

Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society Emeritus in the Paul Merage School of Business at the University of California, Irvine.

D. Eric Schansberg is Professor of Economics at Indiana University Southeast.

Dwight R. Lee is a professor emeritus at the University of Georgia and the former J. O'Neil Endowed Chair of Global Markets and Freedom and Scholar in Residence at Southern Methodist University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2024
Langue
anglais
ISBN 10 
1009354787
ISBN 13 
9781009354783
Reliure
Relié
Numéro d'édition
4
Nombre de pages
566
Coordonnées du fabricant
non disponible
Personne responsable
Avery
https://www.avery.fr/

chemin des peupliers 27
Dardilly
France

Autres éditions populaires du même titre

9781009507196: Microeconomics for Managers: Principles and Applications

Edition présentée

ISBN 10 :  1009507192 ISBN 13 :  9781009507196
Editeur : Cambridge University Press, 2024
Couverture souple