Retail Marketing: Shopper Behaviour and Retail Management at the Point-Of-Purchase - Couverture rigide

Nordfält, Jens; Ahlbom, Carl-Philip

Couverture rigide

ISBN 10 : 1009440691 ISBN 13 : 9781009440691

Editeur : Cambridge University Press, 2026

Synopsis

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.

A propos du livre

À propos des auteurs

Jens Nordfält is Professor in Retailing at the University of Bath. He has published work in Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Retailing. His research focuses on traditional retailing and retail digitalisation. He has received prizes as entrepreneur of the year and influencer of the year for his efforts to bridge the gap between academia and the retail industry.

Carl-Philip Ahlbom is Assistant Professor of Marketing at the Dr. Persis E. Rockwood School of Marketing, College of Business, Florida State University. He collaborates with retailers worldwide, and previously he led the MSc in Strategic Retailing programme at the University of Bath. His research on shopping behaviour and retail technology, which explores how shops can enhance customer experience through innovative design and technology, has been published in numerous journals. He serves as Associate Editor for Journal of Business Research and on editorial boards of leading academic retail journals.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1009440691
• ISBN 13: 9781009440691
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 476
• Coordonnées du fabricant: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italie