Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data - Couverture rigide

S, Fader Peter; Leigh, McAlister

Couverture rigide

ISBN 10 : 1019585471 ISBN 13 : 9781019585474

Editeur : Legare Street Press, 2023

Synopsis

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1019585471
• ISBN 13: 9781019585474
• Reliure: Relié
• Nombre de pages: 42
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible