Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing - Couverture rigide

Hauser, John R; Urban, Glen L

Couverture rigide

ISBN 10 : 1019947683 ISBN 13 : 9781019947685

Editeur : Legare Street Press, 2023

Synopsis

This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design more effective marketing strategies and improve business performance.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1019947683
• ISBN 13: 9781019947685
• Reliure: Relié
• Nombre de pages: 74
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible