Optimal Competitive Marketing Behavior in Oligopoly - Couverture souple

Lambin, Jean-Jacques; Naert, Philippe Antoine; Bultez, Alain

Couverture souple

ISBN 10 : 1021500976 ISBN 13 : 9781021500977

Editeur : Legare Street Press, 2023

Synopsis

This groundbreaking work presents a thorough and insightful analysis of competitive marketing behavior in oligopoly. Drawing on the latest research from the fields of economics and marketing, the authors develop a powerful framework for understanding how firms can achieve optimal marketing strategies and tactics in highly competitive markets.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1021500976
• ISBN 13: 9781021500977
• Reliure: Broché
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible