When and What to Buy--a Nested Logit Model of Coffee Purchase - Couverture souple

Guadagni, Peter M; Little, John D C

Couverture souple

ISBN 10 : 102151019X ISBN 13 : 9781021510198

Editeur : Legare Street Press, 2023

Synopsis

Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 102151019X
• ISBN 13: 9781021510198
• Reliure: Broché
• Nombre de pages: 36
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible