A Theory of Consumer Promotions: The Model - Couverture souple

McAlister, Leigh

Couverture souple

ISBN 10 : 1022222015 ISBN 13 : 9781022222014

Editeur : Legare Street Press, 2023

Synopsis

Leigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on extensive research in marketing, psychology, and economics, McAlister presents a comprehensive and compelling framework that will revolutionize the way you think about consumer promotions.

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Détails de l'édition

• Éditeur: Legare Street Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1022222015
• ISBN 13: 9781022222014
• Reliure: Broché
• Nombre de pages: 90
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible