The Clock That Had No Hands, and Nineteen Other Essays About Advertising - Couverture souple

Kaufman, Herbert

Couverture souple

ISBN 10 : 1023291274 ISBN 13 : 9781023291279

Editeur : Anson Street Press, 2025

Synopsis

"The Clock That Had No Hands: And Nineteen Other Essays About Advertising" by Herbert Kaufman offers a fascinating glimpse into the world of early 20th-century advertising, marketing, and consumerism. This collection of business essays explores the strategies and philosophies that shaped the burgeoning advertising industry. Kaufman's insightful observations provide a historical perspective on sales techniques and the art of persuasion, examining the driving forces behind successful campaigns and the evolving relationship between businesses and consumers.

From thought-provoking analyses of economic trends to practical advice on crafting compelling advertisements, these essays offer valuable insights into the foundations of modern marketing. Explore the timeless principles of advertising and gain a deeper understanding of the forces that influence consumer behavior. This meticulously prepared edition makes Kaufman's work accessible to those interested in the history of advertising and its enduring impact on our society.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Détails de l'édition

• Éditeur: Anson Street Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1023291274
• ISBN 13: 9781023291279
• Reliure: Broché
• Nombre de pages: 44
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible