A Logit Model of Brand Choice Calibrated on Scanner Data - Couverture souple

Guadagni, Peter M; Little, John D C

Couverture souple

ISBN 10 : 1024187861 ISBN 13 : 9781024187861

Editeur : Hutson Street Press, 2025

Synopsis

This work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores the application of the logit model to understand and predict consumer brand choices, utilizing data obtained from scanner technology. This research is relevant to the fields of marketing, econometrics, and statistics, offering insights into consumer behavior and the effectiveness of marketing strategies.

The study by Guadagni and Little contributes to the quantitative analysis of consumer choices, providing a framework for marketers and analysts to model and predict brand preferences based on observed purchasing patterns. The use of scanner data allows for a granular and data-driven approach to understanding consumer behavior, making it a valuable resource for those interested in data-driven marketing and econometrics.

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Détails de l'édition

• Éditeur: Hutson Street Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1024187861
• ISBN 13: 9781024187861
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible