PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9781025926766

Contacter le vendeur

Acheter neuf

EUR 30,27

Exp�dition �EUR 5,82
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image d'archives

The Principles of Advertising: Second Edition

Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton

Edit� par Tradd Street Press, 2026

ISBN 10 : 1025926765 ISBN 13 : 9781025926766

Neuf Couverture souple

impression � la demande

Vendeur : Majestic Books, Hounslow, Royaume-Uni

�valuation du vendeur 4 sur 5 �toiles

Etat : New. Print on Demand. N� de r�f. du vendeur 407760960

Contacter le vendeur

Acheter neuf

EUR 38,99

Exp�dition �EUR 7,53
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : 4 disponible(s)

Ajouter au panier

Image d'archives

The Principles of Advertising: Second Edition

Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton

Edit� par Tradd Street Press, 2026

ISBN 10 : 1025926765 ISBN 13 : 9781025926766

Neuf Couverture souple

impression � la demande

Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne

�valuation du vendeur 4 sur 5 �toiles

Etat : New. PRINT ON DEMAND. N� de r�f. du vendeur 18406474645

Contacter le vendeur

Acheter neuf

EUR 37,90

Exp�dition �EUR 9,95
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 4 disponible(s)

Ajouter au panier

Image d'archives

The Principles of Advertising: Second Edition

Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton

Edit� par Tradd Street Press, 2026

ISBN 10 : 1025926765 ISBN 13 : 9781025926766

Neuf Couverture souple

impression � la demande

Vendeur : Books Puddle, New York, NY, Etats-Unis

�valuation du vendeur 4 sur 5 �toiles

Etat : New. Print on Demand. N� de r�f. du vendeur 26406474655

Contacter le vendeur

Acheter neuf

EUR 44,97

Exp�dition �EUR 3,45
Exp�dition nationale�: Etats-Unis

Quantit� disponible : 4 disponible(s)

Ajouter au panier

Image d'archives

The Principles of Advertising (Paperback)

Harry Tipper

Edit� par Tradd Street Press, 2026

ISBN 10 : 1025926765 ISBN 13 : 9781025926766

Neuf Paperback

impression � la demande

Vendeur : CitiRetail, Stevenage, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : new. Paperback. "The Principles of Advertising Second Edition" provides a comprehensive and systematic analysis of the fundamental elements that constitute successful advertising. This foundational work explores the multidisciplinary nature of the industry, integrating the perspectives of economics, psychology, and artistic design to create a cohesive framework for promotional strategy. Written by a distinguished team of experts, including Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons, the text delves into the core components of marketing, from the psychological triggers that influence consumer behavior to the technical aspects of copy writing and layout design.The book is divided into distinct sections that address the economic factors of advertising, the mental processes of the consumer, and the practical application of these theories in various media. Readers will find in-depth discussions on the importance of market analysis, the construction of effective advertisements, and the structural requirements of a successful campaign. By examining both the theoretical and functional aspects of the field, "The Principles of Advertising Second Edition" offers invaluable insights into the historical development of modern marketing practices. This work serves as an essential resource for students of business history and professionals seeking to understand the enduring principles that underpin the art and science of persuasion.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781025926766

Contacter le vendeur

Acheter neuf

EUR 34,60

Exp�dition �EUR 42,88
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image fournie par le vendeur

The Principles of Advertising : Second Edition

Harry Tipper

Edit� par Creative Media Partners, LLC Feb 2026, 2026

ISBN 10 : 1025926765 ISBN 13 : 9781025926766

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Neuware - 'The Principles of Advertising Second Edition' provides a comprehensive and systematic analysis of the fundamental elements that constitute successful advertising. This foundational work explores the multidisciplinary nature of the industry, integrating the perspectives of economics, psychology, and artistic design to create a cohesive framework for promotional strategy. Written by a distinguished team of experts, including Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons, the text delves into the core components of marketing, from the psychological triggers that influence consumer behavior to the technical aspects of copy writing and layout design. N� de r�f. du vendeur 9781025926766

Contacter le vendeur

Acheter neuf

EUR 44,55

Exp�dition �EUR 63,40
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 2 disponible(s)

Ajouter au panier