The Practice of Government Public Relations - Couverture rigide

9781032011929: The Practice of Government Public Relations

Couverture rigide

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Editeur : Routledge, 2021

Afficher les exemplaires de cette �dition comportant l?ISBN

6 D'occasion

De EUR 39,29

19 Neuf

De EUR 51,67

Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image. Examining the regulations that influence public information, the book addresses key topics and provides an up

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA.

Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA.

Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Routledge
Date d'�dition: 2021
Langue: anglais
ISBN 10: 1032011920
ISBN 13: 9781032011929
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 338
�diteur: Lee Mordecai, Neeley Grant, Stewart Kendra
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

R�sultats de recherche pour The Practice of Government Public Relations

Image d'archives

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Lee, Mordecai; Neeley, Grant; Stewart, Kendra

Edit� par Routledge (edition 2), 2021

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Ancien ou d'occasion Couverture rigide

Vendeur : BooksRun, Philadelphia, PA, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Good. 2. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N� de r�f. du vendeur 1032011920-11-1

Contacter le vendeur

Acheter D'occasion

EUR 39,29

Frais de port : Gratuit

Vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Edit� par Routledge, 2021

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Ancien ou d'occasion Couverture rigide

Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N� de r�f. du vendeur S_440893401

Contacter le vendeur

Acheter D'occasion

EUR 38,09

Frais de port : EUR 3,23

Vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Edit� par Routledge, 2021

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Ancien ou d'occasion Couverture rigide

Vendeur : Books From California, Simi Valley, CA, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

hardcover. Etat : Fine. N� de r�f. du vendeur mon0003917402

Contacter le vendeur

Acheter D'occasion

EUR 47,44

Frais de port : EUR 4,30

Vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Edit� par Routledge, 2021

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Neuf Couverture rigide

Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

hardcover. Etat : New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N� de r�f. du vendeur 006010767N

Contacter le vendeur

Acheter neuf

EUR 51,67

Frais de port : EUR 3,44

Vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy) [Hardcover] Lee, Mordecai; Neeley, Grant and Stewart, Kendra

Edit� par Routledge, 2021

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Neuf Couverture rigide

Vendeur : Academic US, Piscataway, NJ, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Etat : New. Brand New. Excellent Customer Service. N� de r�f. du vendeur 9781032011929

Contacter le vendeur

Acheter neuf

EUR 62,99

Frais de port : EUR 3,44

Vers Etats-Unis

Quantit� disponible : 2 disponible(s)

Ajouter au panier

Image fournie par le vendeur

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Mordecai Lee; Grant Neeley; Kendra Stewart

Edit� par Routledge, 2022

ISBN 10 : 1032011920 ISBN 13 : 9781032011929

Ancien ou d'occasion Couverture rigide

Vendeur : killarneybooks, Inagh, CLARE, Irlande

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Very Good. 2nd Edition. Hardcover, xxiv + 314 pages, NOT ex-library. Minor handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- Contents: 1 Introduction; 2 Government Public Relations: What is It Good For? / Mordecai Lee [Why is Government PR Such a Touchy Subject?; Do's and Don'ts of Government PR; A (Very Short) History Lesson; Public Relations as a Tool for Doing Public Administration Better; Mandatory for Public Administrators: Democratic Purposes of Government Public Relations; Optional, but Useful, for Public Administrators: Pragmatic Purposes of Government Public Relations; Dangerous, but Powerful, for Public Administrators: Political Purpose of Government Public Relations]; 3 Media Relations / Christie Parell & Scott Talan [Laying the Groundwork; Media Relations 101: Building and Understanding Relationships with Journalists; Nuts and Bolts: Strategic Planning and Media Relations Tactics; Case Study: Media Query - Workplace Harassment (Whistleblowers and Authorized Leaks; Social Media Integration and Outreach); Looking Ahead]; 4 Public Information Campaigns / Jenifer Kopfman & Amanda Ruth-McSwain [Public Information Campaign; Building the Campaign Foundation; Developing a Campaign Plan; Research: Assessing the Campaign Situation; Research Part Two: Linking Research to Practice; Action: Developing the Campaign Plan; Communication: Implementing the Campaign; Evaluation: Measuring Campaign Effectiveness]; 5 Crisis Communication Challenges in the Public Sector / J. Suzanne Horsley [Modeling Government Communication; Trust and Conflict in the Public Sector; Case Studies in Public Sector Crises (Hurricane Dorian - Alabama Controversy: Sharpiegate; U.S. Response to COVID-19; Impact of a Government Shutdown on the National Park Service; Social Media Accounts as Official Communications)]; 6 Strategic Communication Planning in the Digital Age / Diana Martinelli [Government Communications Evolves; Creating a Strategic Communication Plan]; 7 Harnessing Social Media Effectively on Behalf of Governments / Kara Alaimo [Building a Social Media Following; Creating Content; Engagement on Social Media; Timing of Social Media Posts; Measuring the Impact of Social Posts; Influencer Engagement; Targeted Advertising on Social Media; Learning and Professional Development; Intelligence and Data Gathering; Responding to Negative Feedback and Attacks; Twitter Attacks; Ambushes by Activists; Responding to Fake News; Handling Social Media Crises; Regaining Trust after a Crisis; Social Media Algorithms, Filter Bubbles, and Cognitive Dissonance; Corporate Activism; Hackings; Employee Use of Social Media]; 8 Why Do Places Brand? Branding in the Public Sector / Staci M. Zavattaro [Public Sector Branding - How Did We Get Here?; What is a Brand Anyway?; Real-World Examples]; 9 Digital Branding for Government Public Relations / Aroon P. Manoharan [Digital Branding for Government; Place Branding as a Modern Public Relations Framework; Build Municipal Partnerships: Sister Towns/Cities, Alliances, or Networks; Ensure Security, Privacy, Accessibility, and Legal Compliance]; 10 Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations / Shannon A. Bowen [Commonality of Ethical Dilemmas; What is Government PR vs Public Affairs?; Strategic Issues Management and Public Policy; Ethical Approaches; Ethical Challenges for Governments and Public Sector Organizations in Digitized Environments]; 11 Operating in Awareness of Legal, Institutional, Political Contexts / Kevin R. Kosar; 12 Monitoring and Evaluating Government Media and Social Media Engagement / Maureen Taylor; 13 Reputation Management / Alan Abitbol; 14 Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice / Paul K. Dezendorf; 15 Public Relations(hips) through Public Engagement: Approaching Public Administration as Civic Professionals / Timothy J. Shaffer; 16 Conclusion; Index. N� de r�f. du vendeur 007316

Contacter le vendeur