Articles liés à Technology Brands in the Digital Economy

Technology Brands in the Digital Economy - Couverture rigide

Livre 84 sur 90: Routledge Studies in Innovation, Organizations and Technology
 
9781032026862: Technology Brands in the Digital Economy
Couverture rigide
ISBN 10 : 1032026863 ISBN 13 : 9781032026862
Editeur : Routledge, 2023

Synopsis

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Wioleta Kucharska is a professor in the Management Department of the Faculty of Management and Economics, Gdańsk University of Technology, Poland. She has 12 years of industrial experience in marketing management. Her latest book, Personal Branding in the Knowledge Economy: The Interrelationship Between Corporate and Employee Brands, published in 2022 by Routledge, provides a comprehensive picture of the phenomenon of personal branding in the network economy era by combining a solid scientific frame with branding practice.

Ewa Lechman is a professor of economics at the Faculty of Management and Economics, Gdańsk University of Technology, Poland. Since 2017, she has been Vice-Dean for Development and a PhD programme director. Her extensive research interests concentrate on economic development, ICT and technological progress, and ICT role in reshaping social and economic systems and various aspects of poverty and economics in developing countries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
1032026863
ISBN 13 
9781032026862
Reliure
Relié
Nombre de pages
158
Éditeur
Kucharska Wioleta, Lechman Ewa
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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