Strategic Communication in a Global Crisis - Couverture souple

 
9781032026961: Strategic Communication in a Global Crisis
Couverture souple
ISBN 10 : 1032026960 ISBN 13 : 9781032026961
Editeur : Routledge, 2024

Synopsis

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ralph Tench is professor of Communication and director of research for Leeds Business School, Leeds Beckett University in the UK, and past president (2017-2020) of the European Public Relations Research and Education Association (EUPRERA). Professor Tench's research involves national and international funded projects from the private sector, the EU, public health and research councils.

Juan Meng, PhD, is the Head of the Department of Advertising and Public Relations at the University of Georgia, USA. She serves on the national advisory board of the Plank Center for Leadership in Public Relations and the Institute for Public Relations (IPR) ELEVATE. Her research specialisation includes public relations leadership, leadership development, women and leadership in PR, and global communication.

Ángeles Moreno, outgoing President of EUPRERA is a scholar at the high-performance Group of Advanced Studies on Communication (GEAC) at the University Rey Juan Carlos, with extensive experience and leadership on transnational and awarded research projects. She is included in a prominent position in the national ranking of researchers with about 27 books, 16 chapters and more than 55 academic journal papers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2024
Langue
anglais
ISBN 10 
1032026960
ISBN 13 
9781032026961
Reliure
Broché
Nombre de pages
390
Éditeur
Tench Ralph, Meng Juan, Moreno Ángeles
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781032026954: Strategic Communication in a Global Crisis

Edition présentée

ISBN 10 :  1032026952 ISBN 13 :  9781032026954
Editeur : Routledge, 2022
Couverture rigide