Articles liés à Social Marketing: Principles and Practice for Delivering...

Social Marketing: Principles and Practice for Delivering Global Change - Couverture rigide

Hastings, Gerard; Domegan, Christine

 
9781032059662: Social Marketing: Principles and Practice for Delivering Global Change
Couverture rigide
ISBN 10 : 1032059664 ISBN 13 : 9781032059662
Editeur : Routledge, 2023

Synopsis

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Gerard Hastings is a Professor Emeritus at Stirling University, where he founded the Institute for Social Marketing and Health (ISMH). His research and teaching focus on the impact of marketing on society - both for good and ill. This has involved him in advising government and civil society nationally and internationally and publishing widely in both academic and non-academic outlets. His latest book Hyperconsumption is published by Routledge. In 2009 he was awarded the OBE for services to health care. In 2014 he accepted the Queen's Anniversary Prize on behalf of the University of Stirling for ISMH's critical marketing research.

Christine Domegan, B.Comm, MBS, PhD, is a Personal Professor of Social Marketing at the University of Galway, Ireland. Christine is an Honorary Professor at Stirling University in Britain and Adjunct Professor of Marketing at Griffith University in Australia. Christine is the Research Leader for the Applied Systems Thinking investigating systems-thinking social marketing for systemic change and stakeholder engagement through a multidisciplinary lens and leading an EU LIFE IP grant for climate action with national partners in relation to large-scale regenerative peatlands, people and policies. She teaches sustainable marketing and social marketing at undergraduate and postgraduate levels, including extensive PhD supervision, as well as topics such as marketing research. Award-winning publications appear in Journal of Macromarketing, Canadian Medical Association Journal, BMJ open, Marketing Theory and European Journal of Marketing. Christine is European Editor of Journal of Social Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
1032059664
ISBN 13 
9781032059662
Reliure
Relié
Numéro d'édition
4
Nombre de pages
374
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Allemagne