Articles liés à Managing Public Relations: Business Principles and...

Managing Public Relations: Business Principles and Tools for Strategic Communication - Couverture rigide

Smudde, Peter M.

 
9781032076805: Managing Public Relations: Business Principles and Tools for Strategic Communication
Couverture rigide
ISBN 10 : 1032076801 ISBN 13 : 9781032076805
Editeur : Routledge, 2023

Synopsis

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

  • Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
  • Expanded content on strategic planning, budgeting, and financial statements
  • Detailed commentary on topics relevant to the modern workplace, including remote management
  • Consideration of diversity, inclusion, equity, and access within PR
  • Additional content on the use of analytics and measuring return on investment (ROI)
  • Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
1032076801
ISBN 13 
9781032076805
Reliure
Relié
Numéro d'édition
2
Nombre de pages
340
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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