Urban Events, Place Branding and Promotion - Couverture souple

Couverture souple

ISBN 10 : 1032088559 ISBN 13 : 9781032088556

Editeur : Routledge, 2021

Synopsis

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

A propos du livre

À propos de l'auteur

Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the department of geography at the University of Lódź (Poland), where he received his MA in geography, specialising in spatial economy and spatial urban planning (1999) and his PhD in socio-economic geography (2004). Currently he holds the position of associate professor at the Jan Kochanowski University in Kielce, Poland. Dr Cudny has conducted research on festivals and their impacts on cities, socio-economic transformation of post-socialist cities, urban tourism and car tourism. He has published several books on the role of festivals in the development of cities and 'car tourism.' In recent years, Dr Cudny has been conducting research on city marketing, city promotion and branding. In 2019 his latest book entitled City Branding and Promotion: The Strategic Approach (Routledge) was published.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1032088559
• ISBN 13: 9781032088556
• Reliure: Broché
• Nombre de pages: 220
• Éditeur: Cudny Waldemar
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne