Articles liés à Digital Pricing Strategy

Digital Pricing Strategy - Couverture souple

 
9781032127729: Digital Pricing Strategy
Couverture souple
ISBN 10 : 1032127724 ISBN 13 : 9781032127729
Editeur : Routledge, 2023

Synopsis

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Stephan M. Liozu is the founder of Value Innoruption Advisors, a consulting boutique specializing in value-based pricing, monetization strategies, and digital pricing. Stephan sits on the Advisory Board of LeveragePoint Innovation and the Professional Pricing Society. He is the author of multiple books about pricing, including Pricing and Human Capital (2015), and co-editor of Innovation in Pricing (2012), The ROI of Pricing (2014), and Pricing and the Sales Force (2015).

Andreas Hinterhuber is an associate professor at the Department of Management at Università Ca' Foscari Venezia, Italy, and is an equity partner at Hinterhuber & Partners, a consulting company specializing in pricing based in Innsbruck, Austria. He has published articles in leading journals including the Journal of Business Research and MIT Sloan Management Review, and has edited many books on pricing, including Innovation in Pricing (2012), The ROI of Pricing (2014), Pricing and the Sales Force (2016), and Value First then Price (2017).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
1032127724
ISBN 13 
9781032127729
Reliure
Broché
Nombre de pages
340
Éditeur
Liozu Stephan M., Hinterhuber Andreas
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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