Articles liés à Managerial Economics

Managerial Economics - Couverture souple

Png, Ivan

 
9781032145402: Managerial Economics
Couverture souple
ISBN 10 : 1032145404 ISBN 13 : 9781032145402
Editeur : Routledge, 2022

Synopsis

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with

  • an introductory chapter emphasizing decision-making and behavioral biases,
  • intensive application to current business and economic issues including technology, globalization, and pandemics,
  • a closing chapter highlighting business responses to climate change,
  • a streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.

The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ivan Png is a Distinguished Professor in the School of Business and Department of Economics at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-1996) and the Hong Kong University of Science and Technology (1993-1996), and Visiting Professor at the Cornell Dyson School (2016). His book, Managerial Economics, has been published in multiple editions and adapted into Chinese (traditional and simplified characters). He is the Principal Investigator of a S$4.75 million project, SPIRE (Service Productivity and Innovation Research), funded by the Social Sciences Research Council, Singapore, 2017-2022.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2022
Langue
anglais
ISBN 10 
1032145404
ISBN 13 
9781032145402
Reliure
Broché
Numéro d'édition
6
Nombre de pages
339
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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