Shifts towards Image-centricity in Contemporary Multimodal Practices - Couverture souple

Livre 32 sur 46: Routledge Studies in Multimodality
 
9781032176062: Shifts towards Image-centricity in Contemporary Multimodal Practices
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ISBN 10 : 1032176067 ISBN 13 : 9781032176062
Editeur : Routledge, 2021

Synopsis

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today's media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

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À propos de l?auteur

Hartmut Stöckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria.

Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia.

Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2021
Langue
anglais
ISBN 10 
1032176067
ISBN 13 
9781032176062
Reliure
Broché
Nombre de pages
320
Éditeur
Stöckl Hartmut, Caple Helen, Pflaeging Jana
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138596085: Shifts Towards Image-centricity in Contemporary Multimodal Practices

Edition présentée

ISBN 10 :  1138596086 ISBN 13 :  9781138596085
Editeur : Routledge, 2019
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